Apple Ios Privacy Change Will Hit Facebook With 10 Billion Loss
While revealing this upcoming impact, Meta CFO Dave Wehner said: “We believe the impact of iOS overall is a headwind on our business in 2022. “It’s on the order of $10 billion, so it’s a pretty significant headwind for our business.” Many people would be thinking that which security feature is going to impact the company’s sales. Apple’s App Tracking Transparency feature reduces the targeting capabilities by limiting advertisers from accessing an iPhone user....